1x 3 hour LIVE, Online course (via Zoom) with a professional trainer and a maximum group size of 16 people.
Overview
Sending press releases and engaging in PR is an everyday part of local government life. This short course covers all the essentials of writing high quality, informative and engaging press releases which will be published. In addition, we explore the ways PR can be used to enhance your organisation’s reputation.
Who should attend?
This course is well suited to any council employee or elected member who writes or distributes press releases, or engages in your organisation’s PR activities.
Key concepts covered include:
- Introduction to press releases and PR.
- Researching and writing relevant and interesting press releases.
- Structure and format of press releases.
- Distribution channels.
- Relationship building with local media outlets.
- How PR can be used to enhance your organisation’s reputation.
- Quick and easy PR wins you can implement today.
Learning Objectives (success criteria)
By the end of this course, delegates will have an improved understanding of the importance of press releases and PR and how they can influence your organisation’s reputation. Delegates will also practice and take away a number of practical skills which will result in better press releases, PR and more positive coverage in the media.
Bookings, Dates & Costs:
If you are looking for training for 6 or more people, we can run this course on a date convenient to you. Enter your detail below or email us directly at hello@lgtda.co.uk and we will be in touch.
Testimonials
As a learning apprentice, the course with Richard today was very insightful. I gained valuable information about important aspects of PR that I can now apply to my job role and I learnt a great deal of a lot. His top tips were extremely interesting and got my brain thinking. I have come away from the course feeling a lot more confident with handling communications, PR and building relationships with journalists. I can’t wait to start writing more press releases!
K Payne – Rossendale Borough Council – April 2022